Connecting Artisan Excellence with the US Wholesale Market
We help ethical brands to navigate US wholesale from pricing strategy to buyer relationships to trade show success.
“At Terra Collectives, we don’t just sell products, we preserve traditions, support communities, and connect souls across continents through the universal language of exceptional craftsmanship.”
Who We Are
Our Mission Terra Collectives connects the world's most skilled artisan masters with discerning luxury retailers who recognize handcrafted excellence. We are dedicated to preserving and celebrating the rare art of traditional craftsmanship through partnerships with buyers who value heritage, precision, and timeless artistry.
We curate exclusive relationships between master artisans and premium retailers, ensuring that extraordinary handcrafted pieces reach the most sophisticated markets. Each artisan in our collective represents generations of refined technique, meticulous attention to detail, and uncompromising commitment to excellence.
Susan Soriano
Founder, Terra Collectives
Susan brings over 18 years of fashion industry experience across luxury brands including Lacoste and Brunello Cucinelli. Susan has a background in fashion design and for the last 6+ years, Susan works in the wholesale sector.
This unique combination, understanding both artisan production and US wholesale realities allows me to bridge the gap between exceptional craftmanship and commercial success.
Our artisans
Each artisan in our collective represents generations of refined technique, meticulous attention to detail, and uncompromising commitment to excellence.
Journal
Featured in
Official Consultant & Guest Speaker Supporting international handmade entrepreneurs with US market entry strategies.
Strategic consultant guiding international artisan brands through US wholesale market entry, pricing strategies, trade show preparation, and sustainable retail channel development.
Testimonials
“HANDMADE to MARKET is grateful to work with Susan Soriano as one of our consultants. Susan led an insightful and practical workshop on how handmade entrepreneurs can thrive in today’s market. Her engagement didn’t end there. She has continued to stay connected with our community, offering guidance and support to ensure entrepreneurs keep growing. Susan is a true asset to our training initiatives, and we are grateful to have her as part of our consultant team.”
—Hannah Klein Del Carmine, Training Manager at HANDMADE To MARKET, a division of Creative Learning, Inc
"At Terra Collectives, Susan Soriano is so amazing. I have the honor of working with her and give me so much insights."
—Emilia Knops, Ceo at Delzur